Yesterday in my mailbox I received a letter that is written by a woman named Catherine Reece. She's trying to sell me something called "The Infinity Income Dealership." The first part of the letter says this:
"If I showed you a proven, legal and ethical system where there's little to no effort involved, where you can bank a gigantic $1,000 or more every single day of the year, and where you simply CANNOT fail - with a full, money-back, lifetime guarantee - would you be interested?
You may have heard of me. I'm Catherine Reece, founder of a widely acclaimed U.S. direct mail company called Alliance Publishing, Inc. We provide a fresh approach, yet with up-to-the-minute, premium-grade "how-to" information products that consistently explode profit and sales records every year, year after year, for our partners. And we do it virtually every time we send a piece of mail out."
First of all, I've never heard of Catherine Reece before. Why does she think that I have? She's not famous. I've never heard of Alliance Publishing before either.
I'm also not impressed by a "full, money-back, lifetime guarantee." I don't know or trust Catherine, so why would I believe anything she says? I remember a very long time ago I purchased a book that was supposed to show me how to make a lot of money. (I was a teenager back then, LOL.) The book was worthless, so I mailed it back. By the time I mailed it back, the business had already shut down, and the post office sent the book back to me with the words "return to sender" stamped on the package. So I never did get my refund. But I did learn something important . . . I learned that anybody can take your money and run.
Anyway, back to the letter. So how exactly do I make $1,000 a day? The letter said this:
"With this dealership, you don't have to 'create' a thing . . . It's all done for you. And don't forget, you'll be able to use this exact sales letter. This letter is tested and proven to automatically sell the package for you 24 hours a day, 7 days a week . . And have your mailbox flooded with $100 checks and money orders.
Also included is our recommended mailing house that we guarantee will always get you at least a 3% response rate. In other words, a 1,000 piece mailing of your sales letter is guaranteed to bring you back a least thirty $100 orders.
Let's say they print and mail 1,000 high response pieces for you. Now remember, the system absolutely guarantees you a flat-our minimum response of 3% or you don't pay.
That means at least 30 orders, which also means a titanic $3,000 cash in YOUR pocket!
Your profit is $100 per order. Therefore....
1 order a day, or 30 orders a month = $3,000 Per Month!
2 orders a day, or 60 orders a month = $6,000 Per Month!
3 orders a day, or 90 orders a month = $9,000 Per Month!
5 orders a day, or 150 orders a month = $15,000 Per Month!
10 orders a day, or 300 orders a month = $30,000 Per Month!
You pocket $100 on every order and don't lift a finger."
And that's how I'm supposed to make $1,000. By getting 10 orders a day. But that's not even profit. How much does it cost to mail out these letters? Why didn't Catherine deduct the cost of the paper, the envelopes, printing, and postage? I guess she lied about making $100 profit per order. And how can she guarantee a 3% response rate? Does the mailing house offer a full refund if I don't get 3% and I lose money? I doubt it.
The letter also contains 2 pages of testimonials which I didn't even bother reading.
The back of the letter wants me to send $197 for the Infinity Income Dealership Package. I'm supposed to send $97 (check or money order only) to the following address:
Alliance Publishing, Inc.
3011 West 183rd Street
Homewood, IL 60430
Then I send the other $100 to a dealer named "Dave" who has a separate address.
So . . .that's it. LOL! Does Catherine really think I'm going to fall for this? I'm not a teenager anymore. I guess I'm supposed to do the same thing that Dave is doing and mail out this sales letter. Then other people do the same thing, who get other people to do the same thing, etc. (Does anybody even care about the product?)
But what happens when there's nobody left to sell to? How can everybody get 10 orders a day? It's impossible. Most people will end up losing money, won't they?
And why does this "widely acclaimed" company not even have a website? Are they still stuck in the 1980s?
This looks like a big waste of money to me. I'm definitely not going to buy anything from Alliance Publishing.
And Catherine . . . if you're reading this . . . get a life.