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Thread: Vemma News Stories

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    JustTooMuchTime is offline Senior Scambuster
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    Vemma News Stories

    Setting up a thread here for Vemma - anticipating we'll be seeing quite a bit of news about it now that Herbalife is under scrutiny.

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    JustTooMuchTime is offline Senior Scambuster
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    Verve Energy Drink company tries to stay off regulators' radar

    "I always want to stay on the good side of the FTC because they have guns,” Boreyko told The Post.

    Vemma, which recruits students to sell its caffeine-fueled drinks on college campuses, will no longer require salespeople to make minimum monthly product purchases of $150 to qualify for commissions. The company will also end sign-up fees."
    Even some industry insiders think product purchase requirements have to go.

    “It would fix a lot of issues,” MLM lawyer Kevin Thompson suggested on a conference call last month with Barclays analyst Meredith Alder. “What happens is a lot of people buy stuff they never would buy in quantities, they would never have purchased just to qualify for bonuses.”

    Thompson admitted the change could make it difficult for some MLM companies to survive.
    Verve energy drink company tries to stay off regulators

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    Re: Vemma News Stories

    I happened to have this from another thread. Just in case people wanted to see how much money they are not going to be making buying overpriced energy drinks.

    ID Veema.JPG
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    JustTooMuchTime is offline Senior Scambuster
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    Vemma Deemed Pyramid Scheme in Italy

    "An Italian watchdog authority has ruled that Vemma operates an illegal pyramid scheme and prohibited the supplement company from spreading or continuing its unfair business practices in Italy.

    The investigation by Italy’s Competition and Markets Authority (AGCM), which sanctioned Vemma €100,000 (roughly $140,000), began in June 2013 after two consumers complained about the Arizona-based company’s marketing and sales practices. During the investigation, Vemma proposed changes to its Italian compensation structure. It also announced changes in its U.S. structure. But a TINA.org analysis has found that the changes to the U.S. compensation plan do not make the plan significantly different from the one Italian regulators found to be a pyramid scheme.

    Vemma Nutrition Company CEO Benson K. Boreyko said the company is appealing the Italian decision."

    Full story:
    https://www.truthinadvertising.org/v...e-italy/#start

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    JustTooMuchTime is offline Senior Scambuster
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    Is Vemma Causing Kids To Drop Out Of School And Get Into Financial Trouble?

    Headline: Firm targeting college students draws scrutiny

    "The Federal Trade Commission has received more than 160 complaints nationally against the Arizona-based company Vemma, including a dozen here. The Enquirer obtained the complaints after filing a Freedom of Information request. Consumers are claiming that the company preys on young adults disillusioned with the current economy, enticed by get-rich promises.

    One Mason parent reported to the FTC that his son dropped out of college and seemed "brainwashed," no longer able to think for himself as he chased his get-rich-quick dreams and denounced family members who questioned the company. And a UC student left the Vemma sales force after he watched classmates he'd recruited leave school in financial straits."
    Full story:

    Firm targeting college students draws scrutiny

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    littleroundman is offline Administrator
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    Re: Vemma News Stories

    USA Today this week featured a story on Vemmas' increasing presence in Cincinnatti:



    You can read the full article here on
    USA Today.com
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    Re: Vemma News Stories

    From the Sunday Times today. Students targeted by elixir


    Vemma promotes its 'healthy' energy drinks on Facebook

    AN AMERICAN company accused of enlisting young people into a “pyramid scheme” involving energy drinks is now targeting British students.
    A social media campaign called the Young People’s Revolution UK (YPRUK) has attracted hundreds of 18 to 25-year-olds with the prospect of a high salary, independence and a luxury company car.
    All they have to do is sign up to a company called Vemma, which often involves bulk-buying hundreds of pounds’ worth of “healthy” energy drinks and enlisting as many friends and family as possible to do the same.

    In America Vemma has been the subject of 170 complaints to the Federal Trade Commission (FTC) and warnings from colleges and universities, while in Italy the company was fined for operating an illegal “pyramid scheme”.
    Vemma denies it operates a pyramid scheme and instead describes the business as a legitimate “affiliate marketing” model. In the last year about 1,200 people in Britain have become Vemma “affiliates” and have set up online accounts to promote the drinks and enlist new members.
    The YPRUK Twitter accounts and Facebook pages are filled with inspirational quotes about leadership, photographs of beautiful “gym-bunnies” drinking the product and young men posing with their Vemma “company cars”.
    One post on a Vemma page based in Newcastle upon Tyne claimed the health drink can help to cure breast cancer.
    Once the affiliates have signed up to Vemma they are encouraged to make a list of “at least 200” names from their Facebook friends and phone contact books.
    In a recording of one Vemma training session obtained by The Sunday Times, a young UK affiliate tells his sales team to call every name on their lists under the pretence of “catching up” with them.
    “Don’t bring up Vemma too early, let the conversation lead to Vemma,” he said.
    Vemma affiliates have also organised meetings in different parts of the country, from Wolverhampton to Newcastle, and UK members have been flown out to the company’s annual conference in Las Vegas.
    One 19-year-old student, who asked not to be identified, said he had been invited to a “secret” meeting in west London last month by a friend. “There were about 30 people there and it was a really slick presentation,” he said.
    “They went on about how great the company was and how successful it would make you but they didn’t go into any details about how it actually worked.”
    Despite this two of his friends signed up on the spot, handing over £120 each.
    Vemma’s promotional videos make impressive claims about the earning potential at the company, with the most successful affiliates becoming multimillionaires.
    UK affiliates have claimed they will be able to pay off their parents’ mortgages and earn more than international sports stars.
    The company’s own financial records, however, reveal that 98% of Vemma affiliates earn less than £7,250 a year from the scheme. That is before taking into account the amount they have to spend on repeatedly buying the product.
    Truth in Advertising, an American consumer advocacy group, claimed its research showed that Vemma affiliates were more likely to lose money rather than to make any.
    The complaints to the FTC range from concerned parents whose children have dropped out of college to sell Vemma, to former affiliates who claimed it was a “scam”.
    Benson Boreyko, Vemma’s chief executive, defended the company and said it offered “a great business opportunity for those who are interested”.
    He added: “We employ a number of policies that distinguish our model from that of a pyramid scheme and take great care in protecting our sales affiliates from personal risk while doing all we can to support them in their success.”
    He said that Vemma had addressed most of the complaints made by the FTC and was appealing against the Italian ruling.
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    Re: Vemma News Stories

    Vemma Verve False Ad Class Action Moved to AZ Federal Court
    March 6, 2015

    A class action lawsuit accusing beverage company Vemma Nutrition of misleadingly marketing its Vemma Verve energy drinks as “doctor formulated” was moved by a federal judge to the a federal court in the company’s home state of Arizona...
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    Re: Vemma News Stories

    Entirely predictably, news today the US Federal Trade Commission (FTC) has moved in on multi level marketing company Vemma.



    You can read the entire original story here on Ethan Vanderbuilt.com



    You can read Oz' take on the situation here on his
    BehindMLM blog
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    Re: Vemma News Stories

    I have heard reports that their office is actually locked up, but I don't know how reliable they are. Vemma Raided by FTC on 8/24
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    Re: Vemma News Stories

    UPDATE: August 26:

    BehindMLM.com is today reporting:




    You can read the entire original article here on
    BehindMLM.com
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    Re: Vemma News Stories

    There is a hilarious thread here on Vemma. Serial scamster Jack Weinzierl was a big promoter for a short time. He didn't make any real money and jumped and dumped in record speed.

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    Re: Vemma News Stories









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    littleroundman is offline Administrator
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    Re: Vemma News Stories

    A very relevant find by Oz over on his BehindMLM blog


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    littleroundman is offline Administrator
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    Re: Vemma News Stories

    The only thing necessary for the triumph of evil is for good men to do nothing

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    littleroundman is offline Administrator
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    Re: Vemma News Stories



    Vemma 2014 Income disclosure statement

    42.11% of US participants earn an average of $598 annually

    36.97% of US participants earn an average of $1232 annually

    42.46% of Canadian participants earn an average of $1163 annually

    36.56% of Canadian participants earn an average of $1516 annually

    42.88% of worldwide participants earn an average of $579 annually

    37.32% of worldwide participants earn an average of $1212 annually

    N.B. A participant for the purpose of this estimate, includes all Vemma participants who make a sale of Vemma products within the one year period
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    Re: Vemma News Stories

    The only thing necessary for the triumph of evil is for good men to do nothing

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    Re: Vemma News Stories

    Uh Oh, looks like Vemmas fixing to open a Blastcap of Whoopass on the FTC:

    So your prophets of finance have fallen on their collective proverbial face, and you hear muffled voices calling: Welcome to the human race.
    You made a killing dealing real estate at NASA selling cemetery plots in outer space til some falling coffins crashed upon your doorstep: Welcome to the human race.

    Open up your heart...

    Welcome to RealScam.com.

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    Re: Vemma News Stories

    Quote Originally Posted by GlimDropper View Post
    Uh Oh, looks like Vemmas fixing to open a Blastcap of Whoopass on the FTC:

    Holy Yoli! The FTC is no doubt shaking in their boots knowing windbag extraordinaire / The Savior of MLM Clem Lemons is on the job. I mean just look at his prior history of stunning victories in court and sparring with attorneys online:

    http://www.quatloos.com/Q-Forum/viewtopic.php?f=5&t=6729&hilit=len+clements#p11012 4

    http://quatloos.com/Q-Forum/viewtopi...p=34237#p34237
    \

    Just when we thought this couldn't get any better!!!

  21. #21
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    Re: Vemma News Stories

    I must confess to being a little divided here. Not that I have any love for Vemma or for MLM in general but I'm also very leery of government over reach. The FTC basically closed Vemma down and attached all the assets before they were given an opportunity to give their side of the story. I've read the complaint, the exhibits and orders that have been made public and I understand the arguments being made. I just want to point out that even if the FTC fails to win this case they will have largely destroyed this company. Again, this isn't coming from any affection on my part for Vemma but rather from an abiding respect for due process of law.

    That being said this case could be the most important MLM lawsuit of this young century. Vemma, quite simply is a DSA member in good standing who is not doing anything that "almost" every other MLM out there is also doing. They have products, they are not price competitive with similar non MLM products so almost no one who isn't also a Vemma Affiliate is a Vemma customer. The prevailing attitude of the industry is that there isn't anything wrong with almost exactly 100% of your customers also being affiliates even though we all understand that from a cash flow perspective if almost all of the affiliates are almost all of the customers then almost all affiliates will lose money. There is no clear bright legal standard involved here and this fact has been exploited for years. Perhaps this is coming to an end.

    Vemma was hit hard, you could say curb stomped. The ex parte TRO shut them down and created a receivership all before Vemma learned of the FTCs complaint. Originally September 3rd was the date given for Vemma to challenge the order but from what I'm hearing their legal team will be asking for an extra week to prepare. If the TRO isn't reversed or seriously amended Vemma USA will effectively cease to exist. There will still be a court battle but that will take months if not years and there's no way the affiliate base can hold on through all of that. That TRO is the key here but about the only way I can see them getting it overturned would be to prove they are in fact not a pyramid scheme. The FTC believes themselves to be sitting on a mountain of evidence and confident enough to initiate this action. On the other hand the MLM industry would sh!t bricks if they actually had to sell products to real customers so I expect Vemma is going to be getting a lot of direct and material aid in the next few weeks. This fight is going to be huge.


    A late edit to add: Oz over at BehindMLM posted some comments from MLM attorney Jeffrey Babener. Well worth a read.
    Last edited by GlimDropper; 08-29-2015 at 10:02 PM.
    So your prophets of finance have fallen on their collective proverbial face, and you hear muffled voices calling: Welcome to the human race.
    You made a killing dealing real estate at NASA selling cemetery plots in outer space til some falling coffins crashed upon your doorstep: Welcome to the human race.

    Open up your heart...

    Welcome to RealScam.com.

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    littleroundman is offline Administrator
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    Re: Vemma News Stories

    You know, since the beginning of known time, there's bee one rule that holds true in any situation.

    It's a principle that will override any philosophy, ideology, fad, religious belief or political system.

    That rule is: "THAT'S WHAT HAPPENS"

    Even the most casual observer of the MLM industry could have predicted "this" was going to happen.Maybe not to Vemma specifically, but nothing is surer than somebody was going to get pinged.Check out JustToMuchTimes' first and second post when he started this thread, paying particular attention to the dates and quotes included:





    The only surprises here are just how much laziness, arrogance or just plain stupidity must exist within the direct sales and / or MLM industries to allow this to happen, and by the amount of "shock" from within the industries when it did
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    Re: Vemma News Stories

    I need a reality check here. What kind of world is this when former ProSun Queen Nanci Jo Anne starts making sense on MLM compliance? Yea at about the five minute mark she goes off the rails on Zeek and Telex Free and a few other stray hairs along the line but aside from that she is kinda close to nailing it:


    So your prophets of finance have fallen on their collective proverbial face, and you hear muffled voices calling: Welcome to the human race.
    You made a killing dealing real estate at NASA selling cemetery plots in outer space til some falling coffins crashed upon your doorstep: Welcome to the human race.

    Open up your heart...

    Welcome to RealScam.com.

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    Re: Vemma News Stories

    This just gets better and better.

    Vemma mount affidavit defense against FTC lawsuit

    I didn't quote as the entire read is so worth it. MLM attorney Kevin Thompson goes off on one of his wandering diatribes begging Vemma's clueless and faithful to author Affidavits. That clown is best buds with Clem Lemons which explains a whole lot.

    There is simply very little retailing going on and that is true for every MLM. In a real business each rep has hundreds of customers and makes a living off of selling the product to end users that are not in the pay plan. End of story!

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    Re: Vemma News Stories

    Quote Originally Posted by GlimDropper View Post
    Uh Oh, looks like Vemmas fixing to open a Blastcap of Whoopass on the FTC:

    LMAO. mr. obscurity can't stand not being in the limelight.
    Haven't lost any money to online scams.......results are typical.

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