'Wall Street Journal' editor Gerard Baker decries native advertising as a 'Faustian pact'

Quote:

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"An advertiser wants to advertise in The Wall Street Journal to be seen and to be associated with a brand like The Wall Street Journal, or The Financial Times or Bloomberg, because those news organizations are respected. If [advertisers] manipulate the digital or print operations of those news organizations, it makes the reader confused as to what is news and what is advertising, and the reader's trust, the very reason that those advertisers want to advertise in those news organizations, goes away."

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'Wall Street Journal' editor Gerard Baker decries native advertising as a 'Faustian pact' | Capital New York

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