The Gobi Desert people like their Nu Skin - so do Wild Yaks, Donkeys and Bears.
Not all of Western China is thinly populated. However some of China is very thinly populated indeed. Parts of the Tibetan Plateau are almost as thinly populated as Antarctica, populated mainly by nomadic herdsmen (though Nu Skin is also opening stores for them too).
Here again is the map of Nu Skin's store openings - but this time I have marked a few stores.
Note the several stores planned for the Gobi Desert. This area is thinly populated - but they are planning multiple stores.
The store that stands out though is the one marked in Hoh Xil. Hoh Xil is an elevated part of the Tibetan Plateau and the whole area is above the altitude at which sustained human existence is possible. According to Wikipedia Hoh Xil is the least populated part of China and the third least populated part of the world. The population density is comparable to the Greenland Ice Cap.
But it warrants a Nu Skin store and a couple more on the periphery of the wilderness.
There are no people in Hoh Xil, so I guess the Wild Yaks, Donkeys and Bears like their multi-level marketing schemes.
No wonder the author wrote another article entitled; "Nuskin - an MLM with wonky accounts".
Think maybe there is something funny going on over there in China and the numbers NuSkin is reporting?