This reads like Heaven's Gate Cult than Herbalife. This guy basically is the prophet that advocated cutting ties with all friends and family (because they're losers), dictated dress code and if female, weight and dress size limits, even who you can or cannot talk with. Even prohibited sex (that is, unless it's with him)

It's truly WTF.

The dream catcher: A Herbalife guru and his regime of sexual control and humiliation - Magazine - Israel News | Haaretz Daily Newspaper