Are you suggesting that MLM is a CULT???
Cults are generally regarded as religions, and MLM is a business system. Since they have different aims (God and money) any use of the term "cult" will be somewhat tangential and obtuse. Nonetheless, there are many similarities in technique between MLMs and cults that are rather obvious. I am not alone in noticing this.
MLM seems to require a whole life decision to make "work".
What seems odd to me is that in many ways MLM has more influence than even religion in people's lives: evoking more passion and more defensiveness and more energy for those who seek to practice it.
On top of this, consider the radical commitment and obedience demanded by MLM "apostles", and how many people actually make a zealous attempt to follow them.
When the MLM "piper" plays his flute, people, it seems, turn into lemmings.
If you think I am overstating the case here, think about how often, and to what extent, a potent "religion" or new cult can sweep people off their feet; get them to change their behavior and thoughts and friends and lifestyles? If people were anything near this faithful, obedient, and zealous to their churches, our world would be a very different place indeed.
And yet dress such radical epistemology and behavior changes up in MLM clothes and people will abandon what they have long believed, dreamed of, and labored for all their lives... all to chase an elusive pot of gold at the end of an MLM rainbow. How does this happen to sensible people?
The temptation--and effect--is absurd, when you step back to look at it. One does have to wonder if something spiritual might be going on here, even if it is not a religion by name. What person, on such a flimsy financial pretext, would otherwise give so much of their life over--without careful consideration--to anything else?
The sirens of MLM appear to have a special music to lead people onto the rocks.
In this same vein, how often do you see people recklessly abandoning long-held ethics and values just for "a little extra money"? I mean, burglars and convenience store robbers can also make a little extra on the side, but is there a mass exodus from the middle classes? Yet with a plastic MLM carrot dangling, many otherwise sensible, sober people will abandon their lives to what is clearly immoral activity. How often in the rest of reality do you see this? Is not the thing exceptionally unusual?
The MLM dream weaver appears to be a potent spell caster.
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