Thread: Diet scam advert that faked claims from Adele and Victoria Beckham is banned

Diet scam advert that faked claims from Adele and Victoria Beckham is banned

• Fake endorsements from a variety of celebrities were used to promote the Raspberry Ketone Diet
• A number of company names are being used by those behind the scam, including Slimzene
• The Advertising Standards Agency has banned adverts promoting Slimzene

An internet celebrity diet scam which uses fake endorsements from famous names such as Adele, Victoria Beckham and Lorraine Kelly is raking in millions of pounds.

Even images of the Duchess of Cambridge, Kate Middleton, have been used by rogues behind the so-called Raspberry Ketone Diet.
Thousands of women in Britain and around the world have been duped by the scam, which is being promoted by paid for advertisements on Facebook.

Consequently, Facebook itself is profiting from a rip-off that is using the power of celebrity to target thousands of women who are trying to lose weight.

A number of company names are being used by the rogues behind the scam, including Slimzene, which apparently operates via an address in Scotland and has American owners.

Images and comments from the celebrities appear on Facebook alongside links encouraging people to sign up for what appear to be free or cheap trials of supplements which make ludicrous and inconsistent claims about speeding metabolism and weight loss.

However, customers, who are asked for bank direct debit details, then find they have signed up to pay around £80 a month for repeat supplies of the supplements.

Many people find it extremely difficult to get through to the company to cancel the payments with the result it is making millions of pounds from victims of the scam.

DailyMail.co.uk

I looked at that a year or two ago LRM because I saw an article which was purported to have been written by a BBC TV presenter about the miraculous effects of this diet.

It may be worth suggesting that historians should try to find out more by delving into some BBC archives.